Advisor Products Inc.
Contact: Brien Shanahan
(888) 274-5755 Ext. 251
Advisor Products Beta Tests Online Reporting
For Schwab Portfolio Center™
New Product Beats Other Offerings On Cost, Functionality, And Ease Of Use
September 30, 2008 – Advisor Products, Inc., announced today that it is currently beta testing Online Reporting for PortfolioCenter™, a new product that will allow the 3,400 financial advisory firms using Schwab PortfolioCenter™ to share performance reports with clients in a manner that is less costly, more versatile, and easier to use than current marketplace offerings.
Online Reporting for PortfolioCenter™, which will cost about half as much as other similar offerings, will allow advisors to use PortfolioCenter’s data-extract to quickly upload client reports daily as secure, dynamic XML reports. Acrobat PDF reports can also be securely stored in an online vault folder dedicated to each client.
“Our initial goal was to produce reports identical to those displayed on Schwab Advisor WebCenter,” explained Andrew Gluck, CEO of Advisor Products. “We’ve met this goal. Now we will focus on creating better reports and adding functionality to create a next-generation solution.”
Online Reporting for PortfolioCenter™ is integrated with Advisor Products’ Personal Client Portal platform, which enables advisors to provide each client with a personal website. The personal website includes targeted wealth management articles, a to-do manager to assign and track client action items, interfaces with financial planning applications, and technology-supporting collaboration with estate planners, CPAs, and other allied professionals.
Online Reporting is also available to firms that do not want Personal Client Portals but require a secure online reporting solution available from their public marketing websites.
Testing of Online Reporting for PortfolioCenter runs through the end of November and the product is expected to be placed in production on November 1.
About Advisor Products:
Advisor Products Inc. is a client communications and marketing company serving more than 1,800 independent financial advisors. API creates websites, client newsletters, brochures, and stationery, as well as branding, writing marketing copy, and logo design. Based in Westbury, N.Y., Advisor Products was founded in 1996 by veteran personal finance journalist Andrew Gluck. API’s writers, web developers, graphic artists, and programmers provide a comprehensive suite of marketing services to advisory firms seeking a long-term relationship with experts in independent advisor marketing.