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Advisor Products Inc. is a client communications and marketing company serving over 1,800 of the nation's leading independent financial advisors. API creates web sites, client newsletters, brochures, and stationery, and assists advisors with branding, writing their marketing copy and designing a logo.
Based in Westbury, N.Y., Advisor Products was founded in 1996 by veteran personal finance journalist Andrew Gluck. API now employs a staff of over 20 writers, web developers, graphic artists, and programmers. We offer advisors a long-term relationship with experts in independent advisor marketing.
API's newsletters and web sites report financial news to clients in a manner that is consistent with the best practices in the financial services industry. In making magazine-style personal finance journalism available to independent advisors, API explains financial ideas clearly to make it easier for clients to make financial decisions, and our content is customized to fit under the advisor’s brand.
API’s Editorial Advisory Board includes more than 20 of the nation's leading financial planners, as well as institutional members from CCH Incorporated, Ibbotson Associates, Frank Russell Company and Morningstar, Inc. The EAB suggests story subjects and reviews articles for technical accuracy.
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